How will the absence of third-party cookies affect the execution of digital advertising campaigns?.How will the depletion of third-party cookies impact stakeholders and the wider industry including Proprietary Platforms?.This updated edition of the Guide provides the most up to date answers to the following questions: It provides the industry with all the information that we know today on the solutions being developed for the post third-party cookie era. This updated edition of the guide was released in February 2021. The first edition was released in May 2020. This Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.
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